Blogging has become an integral part of every business and individual promoting his brand. As a music producer, it’s hard to ignore the fact that a blog has some undeniable benefits that you can enjoy. Ignoring this would mean that you do not stand a chance to compete evenly with others who are drawing attention to their websites through the use of SEO, which drives traffic to their websites. Once you start a blog, it’s essential to post high-quality content that will lead to high rankings, and thus your audience, clients, and potential artists you can work with will not help but notice the good work you do. Keep your content fresh, updated, and consistent so that promoting your blog online will be no issue.
Music production faces lots of competition today due to the rise of producers and everyone trying to start a beats selling business online. However, a blog can ensure you gain a competitive edge, and since music is therapy to the soul, you should do everything you can to please your market. Some of the reasons why music producers need to start a blog include:
1. Engagement
Keeping in touch with fellow producers, artists, and your audience is an essential part for you. Blogging lets you engage with them through a blog post where you talk about different topics on your music production. Your fans would love to hear what inspired you to get into music production, the reasoning behind a bit as well as how the venture. By blogging, you also showcase your creative works in the latest happenings, and the best part of it is that blogging does not cost you a thing. While you engage with your audience, ensure your blog has a feedback section where you can get some of their views and opinions, they have about the work you do. It lets you know areas you need to improve, consider what to include next time, and give you a chance to work with like-minded people since they can contact you on your blog.
2. Self-marketing
Marketing is an essential part for you as a music producer. While considering all options at your disposal to market yourself, blogging is one of the most effective and affordable ways to do it. Blogging allows you to write in your context and lets your audience connect to the real you. By this, you promote your brand quickly and thus leading to a broader audience. You can take advantage of the fact that as a blogger who posts consistent publications, you get higher rankings on search engines, which results in traffic on your website. As part of ensuring your blog lures your audience, you can set aside beats and productions you have done in the recent past for downloads for people to listen to. Alternatively, you may use links on your blog to lead your website or apps where they can download your recent and past productions. While you use links on your blog to market your content, ensure they are accurate, and your blog has a fast load speed so that you do not frustrate your audience’s expectations.
3. Grow your email list
Blogging allows you to call to action and let your dedicated readers who are always going through it drop their email address. Sales should not be the only reason you are a music producer, but instead, do it with passion. Love what you do and ensure you have an audience that is there to listen to some of your work. Let the cash come in later despite it being enticing, and by growing your email list, it definitely will. In one way or another, your fans on social media may find it hard to drop their email on your page because of one reason or another. Blog call to action gives them a sense of privacy, and thus they do not have to worry about getting spammed. By this, you will simply be engaging in email marketing to promote your brand through articles and video links, which adds value to your music production business.
4. Networking
As a music producer, exchanging ideas with like-minded people is quite essential. Thinking that you can make it through this venture alone is not the best idea for you, primarily due to the stiff competition you will be facing. Therefore, by other music fanatics and producers reading through your posts, it can be a basis of networking to build trustworthy and mutually beneficial relationships that will let you grow. While you network, collect ideas that are in line with your niche and those that will match what you do. Networking gives you a perfect opportunity to do collaborations also, which is an excellent way to improve your portfolio.
5. Professionalism
Music production requires professionalism so that you are successful at it. One way of assuring your fans, audience, and artist that you are an expert is by showcasing your work in blogs. Blogs show how organized you are in music production because you have it all, unlike the ordinary music producer who promotes his brand only through a few ventures. Professionalism is a guarantee of good work, and thus by blogging, you get to display this there. Blogging will also help you connect with a tremendous number of companies and artists through search engines, which will add to the contact who is working with you.
Blogging is undeniably good for you as a music producer. Do not only think about the beats but also connect through words in scripts of your blog publications. Make your blog responsive and let all content you create on it be of quality standards.